MBH
Getting on with business in Greater Manchester
Our Services
- Website Design and Development
- Brand Design & Development
- SEO and Social Media Strategy
About MBH
MBH is a community of businesses, charities and other organisations based in and around Manchester, Salford and surrounding areas with an ‘M’ Postcode. Using their website you can view information about all MBH members and contact them directly.
The Brief
Manchester has a thriving business community and with the current economic climate they want to make sure that the community keeps growing and improving. By offering information about local companies MBH want to promote business to business trading within Manchester and by keeping trade local they can reduce both cost and pollution as well as keeping Manchester’s local economy healthy. The MBH mission is to boost the visibility of members and provide an excellent source of information to users both locally and globally.
Our Approach
Environmental awareness is an important part of the MBH ethos, So the colour green was selected as the key colour for the brand. We then looked at developing the following:
- Design and develop a corporate logo
- Design and develop a WordPress Website to define the core features and benefits of becoming a member of the MPostcode
- Develop a series of sub brand graphics to support the growing offering.
- Deliver Post go-live SEO and Social Media Strategy to increase visitors to the website.
Our Solution
The MBH concept is all around Open Innovation enabling Manchester businesses to find and trade with each other. To achieve this vision the Greenlight Web team were asked to create a platform website including directories and information hubs. Launched in May 2020 the membership count exceeded 400 Manchester businesses after just 6 months.
New modules have subsequently been added as subsites for example JIM (Jobs in Manchester), a job board dedicated to attracting and retaining top talent for the city and North West Carbon Heroes, an award presented in recognition of companies reducing their carbon footprints. Each new module requires design, development and SEO to establish its visibility and value to members. Once each module goes live, it’s then subject to an ongoing Search Engine Optimisation and Social Media campaign to establish its value.
North West Carbon Heroes
MBH are proud to offer a monthly award for businesses that are taking real steps to improve their carbon footprint. In the current climate this is a sought after accolade and the winners are pushed out across each of the social channels which really puts them in a positive light. This is called the North West Carbon Hero Awards as is accompanied with a sub-brand featuring a logo and certificate design.
JIM - Jobs in Manchester
JIM is a sub-site accessed via MBH which acts as a simple jobs portal for Manchester. Businesses can post jobs for a small fee which, when verified, will show on the website automatically and candidates can apply directly on the site with their application submitted to the company who posted the job ad.
Supporting Graphics for MBH Events
MBH holds regular networking events across Manchester, champion various local campaigns and award business for achievements such as reducing their carbon impact – all of which require supporting graphics to keep the brand looking professional across all platforms.
SEO & Social Media Campaigns
Post website Go-live, we optimised the site for search engines to help establish MBH on the web and more specifically for local searches related to Manchester. We then created a social media strategy to define our approach to talking to businesses that would benefit from joining MBH. Solutions include Google and Bing ads, PPC campaigns and social media advertising.
North West Carbon Heroes
MBH are proud to offer a monthly award for businesses that are taking real steps to improve their carbon footprint. In the current climate this is a sought after accolade and the winners are pushed out across each of the social channels which really puts them in a positive light. This is called the North West Carbon Hero Awards as is accompanied with a sub-brand featuring a logo and certificate design.
JIM - Jobs in Manchester
JIM is a sub-site accessed via MBH which acts as a simple jobs portal for Manchester. Businesses can post jobs for a small fee which, when verified, will show on the website automatically and candidates can apply directly on the site with their application submitted to the company who posted the job ad.
Supporting Graphics for MBH Events
MBH holds regular networking events across Manchester, champion various local campaigns and award business for achievements such as reducing their carbon impact – all of which require supporting graphics to keep the brand looking professional across all platforms.
SEO & Social Media Campaigns
Post website Go-live, we optimised the site for search engines to help establish MBH on the web and more specifically for local searches related to Manchester. We then created a social media strategy to define our approach to talking to businesses that would benefit from joining MBH. Solutions include Google and Bing ads, PPC campaigns and social media advertising.
